A successful mass campaign is able to bring in more people to join the campaign, and it is our duty as organizers to raise their consciousness and involvement to join the broader mass movement for social change.

We as organizers need to understand how our different targets connect with each other and how each manifestation of US imperialism exacerbates our day-to-day conditions, and help the masses make these connections as well.

The central principle is to build the broadest possible unity to isolate the narrowest target. It follows from the understanding that we may not have full unity with every organization or individual we work with, but in order to strengthen our movement, we must find points around which to unite with people.